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What makes a great photograph? It’s not the camera, the exposure, sharpness or depth of field, although they contribute to making a photograph. The vast majority of photography speaks to a small audience, those interested in the subject, e.g. travel photography, family snapshots, and manuals. I would argue that the size of the audience to which the photograph is aimed at or exposed to is neither crucial nor relevant to great photography. When a photograph speaks for itself and you don’t need a caption, when a photograph tells a story or because of shape and form has impact on an audience then that’s a great photograph. Photographers talk a lot about gear and technique in camera and in post-processing; we talk a lot less about impact – we know it when we see it. People have views and preferences and what is a great photograph to some will fall flat on others. A professional photographer has to be concerned about his audience; an amateur photographer has more latitude. We all want our photography to be appreciated and the first step is getting beyond the gear, the technique and focusing on impact.