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Portrait and landscape formats of the same photograph with slight but important changes in composition. The rule of thumb for professionals was to shoot both of everything. Portrait was great for magazines, books, and landscape was good for everything else (only the best got a two page spread of a landscape). What is the best format for the web, it depends on the website and the computer screen. With small screens a portrait format might not show fully. Some websites are better with landscape. So do the research or like me do what’s best for the photograph.